Blog #1

Public service announcements are an easy way for interest groups to spread their idea to the public. PSA's provide factual information about a concern in today’s society. They are usually informative and try to motivate the public to change. Our group was pretty set on one idea from the beginning. We want to do our PSA on the restrictions the school puts on electronics and how electronics can really enhance learning in the classroom. We plan to show the contrast in our PSA of being able to use electronics in school and not. I specifically helped develop what are angle was going to be on the argument. We knew what we wanted to say but I made the argument realistic so that the PSA will be taken seriously.

Blog #2

The Skittles "taste the rainbow" advertising campaign was and is still very successful. It is effective because they were able to create a phrase that was really catchy and you would remember. The phrase "taste the rainbow" is also descriptive of what the candy actually is, colorful. It is also effective because the name of the product is part of the slogan.
Advertising plays a huge role in what I buy. If I am at a store I buy the things that are familiar to me or the things I have heard of. I am even willing to pay more for something that I have heard through advertisements. Advertising also affects the trends in what people buy, which doesn't directly affect me but it indirectly does.

1st Blog

In the last two MTN visits I learned alot about the critical thinking that goes into creating a piece of media. The first presentation really illustrated what goes on in the background of a shot. There is alot more to a shot than what is in the main view of the camera. What goes on in the background of the shot is important in setting the mood, creating the setting and getting across a message. I also learned about how to create media. There are many steps involved in producing media starting with brainstorming and usually ending in editing the film.
I plan on using a commercial for my visual communications critique. There is usually alot of thought put into commercials because there is alot of money on the line.
 Media literacy is very important. Media plays tricks to get you thinking how they want you to think. Being literet can help you filter through media's tricks and get to the true massage. Media has so much control on society and it is important for us to be able to think for ourselves.