The Skittles "taste the rainbow" advertising campaign was and is still very successful. It is effective because they were able to create a phrase that was really catchy and you would remember. The phrase "taste the rainbow" is also descriptive of what the candy actually is, colorful. It is also effective because the name of the product is part of the slogan.
Advertising plays a huge role in what I buy. If I am at a store I buy the things that are familiar to me or the things I have heard of. I am even willing to pay more for something that I have heard through advertisements. Advertising also affects the trends in what people buy, which doesn't directly affect me but it indirectly does.
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