The pitch went okay. It was difficult to summarize the PSA with just the right amount of detail to show our message. The responses to our pitch were that it sounded more like a ipod advertisement. So we need to be conscious of this and slightly change what we are going to do. The feedback was however all and all helpful.
Our PSA is more directed to the
South High School community than the general public. However the topic is very relevant and people will be very interested. There is a debate going on about the electronic policy and this PSA will help the argument to allow the use of electronics.
Our target audience is really to the administration. We want them to change the rules about using electronics. We need to include ideas and details that are related to their interests. For example, the administration wants us to learn relevant information so if we show that text books can't provide that and electronics can it will benefit our PSA.
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